The Myth Of The "Pre-Qualified" New Patient

Chiropractors and Functional Medicine Doctors have been sold a bag of lies.

 

Everyday I see marketing companies touting their latest “pre-qualified” patient getting scheme.

Here is how most marketing companies are generating leads for doctors…

They take a generic offer like a free consultation and put that offer in front of people in the community. Prospects “bump” into the ad, see the free offer, and passively fill out a form.

 

Do they have passing interest in your offer? Sure they do. They wouldn’t have filled out the form if they didn’t have some interest.

 

Are they pre-sold on you, your practice, and your specific methodology?

NO!

Most likely they know little about what makes you unique.

 

They have been given no real reason to believe that YOU and your practice are the best solution to their problem.

What tends to happen?

Your staff calls to schedule and they ghost you or if they book online they no-show.

There is a better way.

 

Marketing should lead with education that helps position your practice as the best solution.

At Boydston Marketing we use a proprietary system called the E.D.I. Methodology that leverages and sequences educational content to prospects and converts them to patients over time.

 

We set up an automated machine that delivers the correct content to the correct user at the correct time.

 

The result is a flow of new patients that already know, like, and have some degree of trust in you and your practice.

If you are tired of spending money for tire kicker leads that only waste your time then reach out and we can schedule a Practice Marketing Audit to see how we can leverage and assemble your existing marketing collateral into a machine that does a lot of your new patient heavy lifting for you.

 

Shoot me a text at 559-261-5054 and we can see what's possible for your practice.