Field notes from Robert Boydston on seminar marketing, ad account rebuilds, conversion tracking, and the operational discipline behind filled rooms and booked consults. Notes from across medical, dental, financial advisory, and other high-ticket practices.https://boydstonmarketing.com/en-ushttps://boydstonmarketing.com/blog/four-leaks-every-medical-practice-ad-account/https://boydstonmarketing.com/blog/four-leaks-every-medical-practice-ad-account/Across thirty audits in the last year, the same four leaks show up almost every time. None of them are dramatic. All of them are quietly expensive.Tue, 12 May 2026 00:00:00 GMTauditsad attributionoperationsrobert@boydstonmarketing.com (Robert Boydston)https://boydstonmarketing.com/blog/why-show-rate-is-the-only-seminar-metric/https://boydstonmarketing.com/blog/why-show-rate-is-the-only-seminar-metric/Registrations are vanity. Attendees are revenue. Most practices spend all their marketing budget optimizing for the wrong half of the equation.Tue, 28 Apr 2026 00:00:00 GMTseminar marketingshow rateoperationsrobert@boydstonmarketing.com (Robert Boydston)https://boydstonmarketing.com/blog/no-project-work/https://boydstonmarketing.com/blog/no-project-work/Project agencies eat the upside. Productized retainers protect both sides of the table. The math is structural — and it's the reason Boydston Marketing is built the way it is.Fri, 10 Apr 2026 00:00:00 GMToperationsagency modelscoperobert@boydstonmarketing.com (Robert Boydston)