Proof

Show me the room, the cost, and the patient count.

A marketing story is not useful unless it tells the owner what changed economically. These cases focus on registrations, show rate, consults, patients, and acquisition cost.

Proof

Real practices. Real numbers.

Proof matters only if it answers the owner's real question: did the work create more qualified demand at a cost the practice can live with? These are not vanity lifts. They are room-fill, show-rate, consult, patient, and cost numbers.

Case Study · Back Pain Seminar

Progressive Rehabilitation Medicine

Multi-doc orthopedic group

PRM had the clinical authority. What they did not have was a machine around the event. That meant too few registrations, too many no-shows, and no clean way to know which ad produced a patient.

We built the missing machinery: branded registration, immediate response, reminder cadence, mobile check-in, and attribution. The benefit was not "more marketing." It was more people in the room and a cleaner line from ad spend to patient demand.

"After two events with Robert we've doubled our registrations, show rate is 66%, and we walk out of every seminar with 15 to 20 new patients on the schedule."

Dr. M. · PRM

Metric

Before

After

Registrations / event

+129%

Show rate

40%

66%

+26pp

Consults booked

+750%

New patients

+850%

Cost per patient

$1,125

$253

−78%

Event 1 + Event 2 averaged · ad spend $4,800 / event

Case Study · Ad Account Rebuild

Valley Thyroid Institute

National telehealth thyroid practice

Google Ads had been running set-and-forget for 12 months. The hidden cost was not just a higher cost per lead. It was money teaching Google to chase the wrong traffic.

We restored the outcome signal, cut waste, and rebuilt around what the data already proved. The benefit was simple: fewer junk clicks, more useful leads, and a lower cost per new patient.

"Robert went in, found the leak, and rebuilt around what was already working. My cost per new patient dropped by a third in the first month and lead volume went up."

Dr. Gil Kajiki · VTI

Metric

Before

After

Cost per lead

$34

$24

−29%

Monthly lead volume

+73%

Cost per new patient

baseline

−32%

down

Low-quality keyword spend

70% budget

eliminated

30-day window post-rebuild

Same lesson across every account: when the follow-up, attribution, and offer path are weak, ad spend gets punished. Fix the path, and the budget has a fighting chance.