Two products. Honest math. No surprises in month three.
Lead Engine for practices whose patients book a consult. Seminar Engine for practices whose patients sit in a room. Same way of building, same productized pricing. Pick the one that fits how your offer actually converts.
Most agency sites hide their pricing. That turns the first call into a price negotiation instead of an honest conversation about your practice.
The numbers below are the numbers. Read them. If the scale of investment makes sense for your practice, book the audit and we'll talk about your account, not your budget. If it doesn't, we just saved each other thirty minutes.
Which engine fits the practice?
The fastest way to pick is the offer test. Does your highest-value patient convert in a group-education room, or one-on-one in a consult? That answer points to one engine. Some practices end up running both.
- Your offer converts via direct consult, not group education
- You want a predictable booked-consult queue, not a quarterly room push
- Your buyer searches or scrolls and books. They don't sit in chairs
- Your offer converts in a group-education setting (back pain, implants, retirement, hormone, weight loss)
- You want to run live or webinar seminars on a repeatable cadence
- You already know the room can produce patients when it fills. You just need it to fill
Some practices run both.
Practices that pair a seminar cadence with a Lead Engine retainer don't have feast-or-famine months. The seminar pulls cost-per-patient down across the engagement, and the retainer keeps the patient queue full in the months a seminar isn't running.
Install once. Then pick a cadence.
The cadence is the structural advantage. The install pays for itself faster the more often you run, and the per-event cost falls as the rhythm stabilizes.
One install. Then pick your cadence.
The price is built around what the practice gets back: fewer wasted leads, cleaner attribution, less staff drag, and a seminar cadence that can keep producing after the first room fills.
The install includes the buildout and the first live seminar run: page, ads, inbound response, reminders, check-in, dashboard, and post-event readout.
What you walk away owning
- The full Seminar Engine built for your offer, so the practice is not paying to reinvent the funnel every time
- Branded registration page on your domain, so the prospect sees one clear next step
- AI agents trained on your seminar, so paid leads are answered while they still care
- Ad creative pack, so your budget has enough angles to find the buyer
- Reminder cadences, so registrants do not quietly disappear before event night
- Post-event nurture, so no-shows and fence-sitters are not wasted
- Mobile check-in, so attendance and walk-ins are captured cleanly
- Live event dashboard, so you know what the event actually cost and produced
- Practice-readiness playbook and staff training, so your team knows exactly what to do
- Branded QR code and print-ready files, so offline promotion is not an afterthought
- First event run live and managed by us, so the system proves itself under real pressure
- Post-event performance call, so the second event starts smarter than the first
- System ownership doc, so every login, dashboard, and asset is yours to keep
Buy the pieces separately and this is roughly $9,400 of work. The install is $5,500 because the goal is not to sell you parts. It is to get one seminar type running, measured, and repeatable.
Step 2 · Pick a cadence
The more often you run, the less each event costs to operate. That is the point: get the install paid for, then turn seminars from "big stressful push" into a predictable acquisition rhythm.
| Annual cadence | A la carte total | Subscription total | Savings |
|---|---|---|---|
| 12 events / year | $5,500 + 11 × $3,000 = $38,500 | $5,500 + 12 × $1,950 = $28,900 | $9,600 / yr |
| 24 events / year | $5,500 + 23 × $3,000 = $74,500 | $5,500 + 12 × $2,800 = $39,100 | $35,400 / yr |
| 48 events / year | $5,500 + 47 × $3,000 = $146,500 | $5,500 + 12 × $4,400 = $58,300 | $88,200 / yr |
A note on price. This is not for practices trying to make marketing feel cheap. It is for practices that already know demand costs money and want more of that money turning into consults, patients, and usable data.
Minimum ad spend is qualified on the call because a too-small budget creates bad math. I would rather tell you the room will not fill than sell you a plan that needs luck to work.
Two tiers. Pick by platform footprint.
Standard for practices whose buyer lives on one platform. Pro for practices whose buyer comes from both search and discovery, and want all of it reported in one place.
Two tiers. Same standards either way.
Pro doesn't unlock new categories of work. It gives more of the same: another platform, more landers, faster response, more revision room. Pick by where your buyers actually search and how much surface area the offer needs.
- 1 conversion-optimized lander on the Boydston template
- Ad account setup on your chosen platform, up to 2 campaigns built
- Initial creative pack: up to 10 ad variants on Meta, or RSA + keyword + ad-group structure on Google
- Conversion tracking wired form fill → consult → patient, with offline conversions back to the platform
- AI lead response agent trained on your offer KB, deployed on every call, text, and form fill
- 1 weekly optimization pass logged in the dashboard
- Up to 2 revision cycles per month
- 1 monthly performance report (PDF + Loom walkthrough)
- 1 Quarterly Business Review (30–45 min, scheduled)
- Next-business-day response SLA
- Everything in Standard, on both Meta and Google
- Up to 3 bundled landers (typical mix: 1 Google-intent, 1 Meta-creative, 1 retargeting)
- Cross-platform conversion attribution unified in one dashboard
- Up to 4 revision cycles per month
- 2 mid-quarter check-in calls in addition to the QBR
- Priority queue. Pro accounts are worked first in the daily rotation
- Same-business-day response SLA
- Larger creative rotation pack
- Multi-audience campaign structures
The install isn't a fee. It's a build.
A working acquisition system has seven or eight moving parts. Buy them à la carte from competent vendors and the math looks like this. The Boydston install rolls them into one number, because half-built systems leak, and a leaking system is more expensive than no system.
| Branded registration page (custom build) | $2,500 – $4,000 |
| AI agent setup + training on your seminar KB | $2,000 – $3,000 |
| Ad creative pack (8–12 variants) | $1,200 – $1,800 |
| Conversion tracking wired form → patient | $1,500 – $2,200 |
| Mobile check-in deployment + staff training | $800 – $1,200 |
| Per-event dashboard provisioning | $800 – $1,000 |
| First event run live and managed | $1,500 – $2,500 |
| À la carte total | $10,300 – $15,700 |
| Bundled install | $5,500 |
| Conversion-optimized lander on Boydston template | $2,000 – $3,500 |
| Ad account setup + initial campaign build | $1,200 – $2,000 |
| AI lead response agent setup + KB training | $2,000 – $3,000 |
| Conversion tracking form → consult → patient | $1,500 – $2,200 |
| Creative pack (≤10 variants Meta, or RSA + keyword Google) | $1,000 – $1,500 |
| Dashboard provisioning + reporting setup | $700 – $1,000 |
| À la carte total | $8,400 – $13,200 |
| Setup (or free with 12-mo) | $4,500 |
Market ranges above reflect typical US agency pricing for each line item. Cheaper installs exist. They almost always ship a smaller scope and leave the practice to wire the missing pieces themselves.
What's in. What's out. In the contract on day one.
Every line below is in the engagement contract, exactly worded. No surprises in month three. The "out" list protects you as much as it protects us. It's the reason the retainer doesn't quietly drift into a custom shop.
- One defined offer per engagement (per product)
- Landers built on the template
- AI agents configured from a known stack
- Defined revision cycles in the contract
- You pay Meta and Google directly
- Productized retainer with a fixed scope
- Three offers in parallel, "general lead gen", brand awareness work
- Custom design, custom art direction, multi-page funnels
- Custom voice/persona development from scratch
- Unlimited revisions, weekly strategy pivots
- Ad spend pass-through, percentage-of-spend pricing, media markup
- Project work, à la carte campaign builds, fully custom engagements
Your ad budget is the other half of the math.
You pay Meta and Google directly. We don't pass through ad spend, we don't take a percentage. But the retainer math only works if the budget is large enough for the platforms to actually learn from. Here are the minimums, why they exist, and what we'd actually recommend.
If the budget can't support the minimum, we'll say so on the call. A retainer that's structurally underbudgeted is a worse deal for the practice than no retainer. It's also a worse outcome for us than the deal we didn't take.
Eight things owners ask before they sign.
Answers to the questions that come up on every discovery call.
What if my budget is below the minimum? +
Then we say so on the call. The minimums exist because below them the platforms can't collect enough conversion data to optimize, which means we're running on hope. A retainer that's structurally underbudgeted is a worse deal than no retainer at all. We'd rather you spend a few months self-managing campaigns and come back when the budget fits.
Can I switch tiers mid-engagement? +
Yes. Standard to Pro is a same-day upgrade and the install delta is prorated. Pro to Standard happens at your renewal window. We don't mid-contract step down because the work to unwind a second-platform setup mid-cycle is its own scope.
What if the first month underperforms? +
Month one is almost always a learning month. The platforms haven't seen enough outcome data to optimize yet, and we're still tuning copy, audience, and creative against your specific market. We expect the cost curve to bend down through month three. If by month four it isn't, we have a real conversation about whether the offer, the budget, or the market fit is the problem. We don't hide behind "give it more time."
Why a 12-month commitment? +
Because conversion-tracking-driven attribution compounds. The longer the account runs with a clean outcome signal, the smarter the algorithms get, and the cheaper your cost-per-patient gets. Three months is enough to install. Twelve months is what it takes for the system to actually pay you back. The 3-month option exists for buyers who need to prove it first, and we charge the setup fee in that case.
Do you take a cut of ad spend? +
No. You pay Meta and Google directly. We don't mark up media, we don't pass through, we don't take a percentage. That's a deliberate choice. It removes the incentive misalignment where an agency makes more money the more you spend, whether or not the spend is working.
What if I want both products? +
Common, and often the right call. The usual pattern: Seminar Engine for cadenced room-fill, Lead Engine Standard for ongoing patient flow in the weeks between events. Combined recurring is $4,450/mo plus installs. Running both tends to pull cost-per-patient down across the whole engagement.
Can you build me a "custom" version? +
No. The product is productized on purpose (defined scope, defined revisions, defined SLA) because that's the only model where the system actually ships on time, on budget, and at the level of quality we can guarantee. If what you need is fundamentally custom, we'll tell you on the call and point you at a brand-agency that builds from scratch and does it well.
What about practices outside the US? +
We can run accounts internationally on the same template, but the call has to qualify: regulatory environment, ad platform availability in your country, currency for the install. Default is US-based practices.
Not the cheap option. Not the brand-agency option.
We're the option for practices that already know marketing has a cost, have authority to redirect spend, and want it run by someone who's already shipped the system. The contract doesn't surprise you. The system doesn't need babysitting.
If you spend less than the minimum on ads, we're not the right agency for you. We'll tell you that on the call so neither of us wastes the hour.