The same system. Pointed at every-weekday demand.
Lead Engine is the monthly advertising retainer for practices that book patients one-on-one. We run your Meta or Google account every business day, answer every inbound within minutes, and track every dollar from ad click to seated patient.
Most ad accounts don't need more traffic. They need less leakage.
Slow inbound response, no reminder cadence, broken conversion tracking, a landing page begging the prospect to think. The leak between click and booked consult is where most ad budgets quietly die. Fix the path, then put real budget against it.
A booked-consult queue your front desk can plan around
Inbound response that does not wait for a callback window
Cost-per-patient instead of cost-per-click as the operating number
A retainer with fixed scope your bookkeeper will not hate
Seven parts. One booked consult.
Turn paid search and social into booked patient consults.
Lead Engine is the monthly retainer for practices that book patients one consult at a time, not one room at a time. Same build, same standards, same daily attention as the Seminar Engine, pointed at ads that book consults directly.
Ads built and run daily by people, not dashboards.
We write the copy, design the creative, set the budgets, and pace spend every business day. That matters because a practice does not need a prettier ad account. It needs a queue of qualified consults at a cost that still leaves room for profit.
A landing page that sells the consult, not the brand.
Single offer, single CTA, fast mobile load, on your domain. Built from the same template family that powers seminar pages, tuned for direct-response. No nav, no detours, no chances for a nervous prospect to wander off.
AI agents that answer every inbound in seconds.
Phone gets answered. Texts get returned. Form fills get a confirmation call within five minutes. The agent knows your offer, books the consult, and only routes to your team when it should. This is the single biggest reason cost per booked patient drops.
Conversion tracking the platforms can actually learn from.
Every form fill, every confirmed consult, every booked patient fires back to Meta and Google as offline conversions. The platforms stop optimizing for clicks and start optimizing for the outcome that pays your bills.
Weekly optimization that compounds.
One pass per week, logged in the dashboard, visible to you. Audience shifts, creative swaps, keyword exclusions, budget reallocation. The account gets cheaper to run as the data thickens. The longer it runs, the smarter it gets.
A dashboard that ends the guessing.
Cost per lead, cost per booked consult, cost per patient. By campaign, by audience, by ad. Monthly performance report with a Loom walkthrough. Quarterly business review on the calendar. You stop wondering whether the money is working.
A retainer with clear scope, not surprises.
Defined revisions per month. Defined response time. One offer, one engagement. No project work, no scope creep, no mid-month "while you're at it" requests that quietly become unbilled hours. The contract you read in week one is the contract that runs in month six.
Two tiers. Same standards either way.
Pro doesn't unlock new categories of work. It gives more of the same: another platform, more landers, faster response, more revision room. Pick by where your buyers actually search and how much surface area the offer needs.
- 1 conversion-optimized lander on the Boydston template
- Ad account setup on your chosen platform, up to 2 campaigns built
- Initial creative pack: up to 10 ad variants on Meta, or RSA + keyword + ad-group structure on Google
- Conversion tracking wired form fill → consult → patient, with offline conversions back to the platform
- AI lead response agent trained on your offer KB, deployed on every call, text, and form fill
- 1 weekly optimization pass logged in the dashboard
- Up to 2 revision cycles per month
- 1 monthly performance report (PDF + Loom walkthrough)
- 1 Quarterly Business Review (30–45 min, scheduled)
- Next-business-day response SLA
- Everything in Standard, on both Meta and Google
- Up to 3 bundled landers (typical mix: 1 Google-intent, 1 Meta-creative, 1 retargeting)
- Cross-platform conversion attribution unified in one dashboard
- Up to 4 revision cycles per month
- 2 mid-quarter check-in calls in addition to the QBR
- Priority queue. Pro accounts are worked first in the daily rotation
- Same-business-day response SLA
- Larger creative rotation pack
- Multi-audience campaign structures
Built for established practices where one consult can change the month.
The buyer profile is the same as Seminar Engine: at least one offer already doing $200K+/year, $5K+/mo on marketing, a defined service line worth scaling. The difference is how patients convert: one consult at a time, not one room at a time.
Cosmetic dental
Implants, full-mouth, cosmetic veneers. High ticket, consult-driven, search-led.
Dermatology + med spa
Specialty derm, multi-location med spas, aesthetic verticals where the buyer wants a one-on-one consultation.
Specialty telehealth
Hormone, thyroid, weight loss, men's health. Multi-state, appointment-driven, lead-quality sensitive.
High-ticket professional services
Financial advisors, legal practices, consulting groups whose buyers convert via discovery call, not group education.
- Practices whose offer naturally converts in a group-education room. That's Seminar Engine territory
- Practices without one specific offer already doing $200K+ a year. Build the offer first, then come back
- Practices that have never run a paid ad before. Get a few months under your belt first
- Practices that want "branding" or "a new website" more than they want consults
What's in. What's out. In the contract on day one.
Every line below is in the engagement contract, exactly worded. No surprises in month three. The "out" list protects you as much as it protects us. It's the reason the retainer doesn't quietly drift into a custom shop.
- One defined offer per engagement
- Lander built once on the template
- AI agent configured for your offer
- Retainer with defined revision cycles
- You pay Meta and Google directly
- Three offers in parallel, brand awareness work, "general lead gen"
- Custom design work, custom art direction, multi-page funnels
- Custom voice/persona development, novel agent workflows
- Unlimited revisions, weekly strategy pivots, scope-creep "while you are at it" requests
- Ad spend passed through us, percentage-of-spend pricing, agency markup on media
Run both. Stop the feast-or-famine months.
Practices with a seminar-fit offer often pair Lead Engine with Seminar Engine. The seminar fills the room every cadence; the retainer keeps the patient queue full in the weeks between. The shared install brings cost-per-patient down across the whole engagement.